Sustainable Strategies: Why Brands Should Assess Recycling Markets Before Product Launch

In an era marked by growing environmental awareness and concern for the planet, consumers are increasingly seeking sustainable products and solutions. Consequently, brands have begun to prioritize eco-friendly practices and materials. However, a key aspect of sustainability often overlooked is the end-of-life management of products. Before introducing a new item to the market, brands should thoroughly assess the existence of a recycling market for that product. Here’s why this approach is vital for sustainable business practices.
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